Effective Use of LED Signs

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An LED sign is one of the most powerful tools that you can use to promote your business. It gets out  your message in ways that a stationary display just can’t. Also, you will attract the eyes of potential customers from greater distances and, in turn, capture their interest for much longer than you will with static images. One of the concerns you may have before purchasing a sign or billboard from Lightking Outdoor is if you will be able to use it effectively. In this post, you will find information about how to use your sign as an effective communicator.

Targeted Content

The most important piece in any sign is the content. But it’s not only what you display; it’s how you display it, when you display it, and who you display it for. It may sound like a lot to put together, but it is actually pretty simple if you keep a few things in mind.

When creating your message, focus on messages that act as a call to action. Give people who view your sign a reason to come to become a customer. Sales and special deals are always an eye-catcher, as are phrases such as “limited time only.” You’ll be telling the public that if they don’t come now, they will be missing out.

You can take this one step further by adding content that is relevant to the time of day. Restaurant owners can advertise breakfast, lunch, and dinner items when they are being served. This marketing tactic can also be used for lightning sales, closing announcements, or anything else that you’d consider timely.

If your business or organization is geared toward public service, then you should consider adding content that is centered on community interest. Temperature and weather announcements are a tried and true method (banks have been doing that for generations), but you can do much more. A programmable LED sign can be used to give information from Amber alerts to traffic jams. These types of messages can work for any business because the public will begin to look at your sign as an unofficial landmark.

Always On

Having an “always on” policy ensures that people will see your message at all times, day or night. You may think that such a policy will raise your power bill (unfortunately, it will), but the benefits from broadcasting you message throughout the night, every night, will soon outweigh the cost. And by using this policy, you are bound to attract customers that would have no idea your services or products existed had they not seen the sign at 3 am.

Get Creative

With an LED sign, you have the tools to be as creative and experimental with your message as you’d like without affecting your bottom line. Try out new colors, fonts, and even the manner in which your messages appear on the sign. It won’t cost you anything. Just make sure that your message is readable at variety of distances, and that any special effects do not distract from what you want the public to know about your business.

  • “With the Readerboard, Friday sales are up 23%, Saturday sales are up 30% and Sunday sales are up 50%. I am loving it! Thanks!”  
    May Masoli Whitestone Foods/Long John Silver's
  • After the first Installation of Lightking Product.  "Customer really likes them".  "They look good".  "I'm Impressed"
    President Former Watchfire Dealer

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